Developed and executed a Go-To-Market strategy for client AT&T Wireless, leading full-year digital planning and activations and securing +8% YoY.
Empowered testing opportunities across digital channels, segmented audiences, full-full conversion creative, 360 messages, etc.
We drove +10% above target YoY (‘19-’20) due to a product KPI assessment, shifting to top channel drivers, and meeting audiences where they are.
Expanded product reach through creative testing, refining overall product marketing opportunities paired with brand health observations and proactive solutions.
Presented competitive research amplifying 360 marketing tactics (subscriptions, events, product launches, consumer journey, plus), pushing potential solutions across BAU and New Campaign initiatives.
See below the relevant materials emphasizing the collaboration between marketing and creative agency colleagues across 2018 to 2020.
